A web portal or business portal is a web-based application that collects information from different sources and provides that information to employees, customers or suppliers via a single point of access. The web portal is designed to replicate company branding and can be accessed quickly and easily on a desktop or mobile device such as a smartphone or tablet. Web portals are used in many different areas including:
- Marketing portals
- Partner portals
- Patient portals
- Government portals
- Sales portals
- Intranet portals
- Corporate portals
As an example, a business might have many partners that they work with. These partners need lots of information and collateral to enable them to function effectively. This information is spread across many different sources and touchpoints all with different access requirements. A partner portal brings together these common services and applications into one place for the partners to access. This simplifies the process for partners while improving security and efficiency for the brand.