Greene King
Greene King is the country’s leading pub retailer and brewer running over 2,900 pubs, restaurants and hotels throughout England, Wales and Scotland.
Greene King's CRM and email team were looking for a partner for the outsourcing of their email design and build. They were looking for an email agency that could handle a high volume of work, were flexible enough to handle last minute jobs, were email experts and had a knowledge of the Dotdigital platform. As a company that has multiple brands and operates in a very competitive space, they wanted their emails to stand out. We have worked with them since 2015 and use the very latest technology and innovations to increase engagement, customer loyalty, sign-ups and sales.
Our work included:
- Strategic planning
- Responsive design
- Campaign management
- Content creation
- Data segmentation
- Real time dynamic content
- Results analysis